Email Marketing Training Courses

Helping You Deliver More From Email Marketing

Email marketing allows you to reach more customers, more quickly and more effectively than any other medium. The speed, flexibility, and reach of email, combined with its high response rates and low cost, means it has the potential to be one of the most powerful marketing communications tools available.

However, creating successful email campaigns requires an understanding of a wide range of issues, covering everything from legal (who you can send email to) and technical aspects (how to maximise the chances of delivery), to strategy (what your aims are and how best to achieve them), and design considerations (building messages that reflect your brand and drive results).

Getting it wrong could not only waste time and money, by vastly reducing the effectiveness of your campaigns, it could also damage your reputation and customer relationships, and may even be breaking the law.

Learn From the Professionals

With many years experience in delivering successful email campaigns we know what works, and more importantly, what doesn't. Our one day course covers all you need to know about developing effective email marketing campaigns, enabling you to avoid the pitfalls and deliver impressive results.

The course is suitable for anyone looking to maximise the contribution of email marketing to their organisation, whether the objective is to generate sales, build awareness or increase customer loyalty. We'll show you not only what makes a good campaign, but also how to measure it's impact on your bottom line.

You'll learn how to:

Manage and grow your mailing lists
Select an appropriate email marketing system
Understand the technical challenges of email delivery
Avoid being classed as spam and stay within the law
Develop an email strategy to meet your business objectives
Design campaigns that enhance your brand and deliver results
Track the effectiveness of your campaigns and show their value
Test and refine your campaigns for maximum impact

We limit the number of places on this course to 8 people only. This means that where possible we can tailor each course to focus on the areas most relevant to those attending. That means you can maximise the value you gain from the day by learning exactly what you need to drive your business forward.

Topics covered include:

Introduction to email marketing
Guide to the rules and regulations
Data management best practice
Vendor options and selection
Maximising email delivery
Planning, strategy and objective setting
Creating relevant and engaging content
Designing emails that deliver results
Ensuring consistency across platforms
Taking advantage of personalisation
Integrating email with other activity
Handling responses
Tracking and reporting results
Analysing and improving performance

The course is presented by experienced email marketing professionals with knowledge built up delivering many hundreds of campaigns across a wide range of industry sectors. You will be provided with a course pack with copies of the slides used and more detailed information on the topics covered.

Want To Know More?

For more information, to discuss your requirements in more detail, or to book please call us on 0845 458 0875 or email

Where and When?

We are currently taking bookings for the following dates and venues:

London - Thursday
26th November 2009
Leeds - Thursday
10th December 2009
Cornwall - Thursday
28th January 2010

For more information or to book your place, please get in touch.

Call 0845 458 0875

No Course Near You?

We're always looking for new venues around the country. So if you'd like to attend one of our courses but there isn't one near you, get in touch and we'll see what we can do about setting one up in your area.

Alternatively if you have a marketing team that might benefit from knowing more about email, we could tailor a course specifically to your business and bring it direct to your office.