Having a good database of contacts is key to successful digital marketing and even if you haven’t planned your campaigns yet, you can start collecting immediately.
Simple steps to grow your database
- Consolidate the contacts you already have and build a process that allows them to be updated and for new ones to be added to a Customer Relationship Management (CRM) system for future campaigns
- Create a subscriber form and add it to your website and social media sites, including your blog. Enews subscription forms should:
- Be above the fold (the point where you have to start scrolling)
- Explain the benefits e.g. ‘Be first to know about special offers’
- Have a clear Call To Action e.g. ‘Sign up now’
- Be easy to complete with minimum hassle
- Come up with an incentive to encourage readers to share personal details with you e.g prize draw or ebook download
- Integrate with your ecommerce store or booking system. Past customers are more likely to buy from you
Let us help you to build your database of quality contacts.
Call us on 0845 458 0875 contact us online, or take a look at our range of Digital Marketing Services.
