It’s no secret that having a highly engaged customer base is essential to business success. Happy customers result in repeat purchases, referrals, user-generated content, and brand advocates.
But in today’s fiercely competitive business landscape, a one-size-fits-all marketing approach is no longer sufficient to thrive. Understanding the importance of customer lifecycle marketing is paramount for sustainable growth and success. By tailoring marketing strategies to meet the specific needs and preferences of customers at each stage of their journey, businesses can foster stronger relationships, boost customer loyalty, and ultimately drive higher revenues.
Catch up on our most recent webinar where we joined forces with Mapp to discuss how customer lifecycle marketing can drive business growth as we share examples we love!
Ben Hocking is a key member of our Client Success team and, with a background in business management, brings both diligence and expertise to our clients.
Jamie Mackie is a Solutions Consultant at Mapp Digital, telling stories focused on marketing technology and driving revenue growth for clients – big and small. Jamie previously delivered marketing for the ‘big-four’ telco companies and major banks in the UK at Cisco, now fostering strong client relationships and rapport with Mapp’s customers.