In this article you will learn why video in email marketing works and why you should be using it.
Eye catching images and GIFs are crucial to making sure your email content is capturing your audience’s attention, and thanks to advances in email tech, more and more email clients now support videos playing directly in the email.
We’re really excited about how video can be used in email and think that everyone should be doing it. To show you why, we’ve put together five reasons why you should be using video in email marketing campaigns.
You can spend days crafting the perfect content for your email campaigns yet there’s no guarantee your subscribers will engage with it. It can be a spirit-crusher when engagement rates flatline.
While video content doesn’t guarantee engagement, according to HubSpot, adding videos to your email campaigns doubles click through rates and when the word ‘video’ is included in the subject line, open rates increase by 6%. What’s more, 64% of consumers are more likely to buy after seeing a video of a product.
If your engagement needs a timely boost, then video content could be your answer.
Video is a great way to bring your stories to life. For example, if you’re launching a new product, a video can help tell the story behind it.
Outdoor clothing specialists, Patagonia, use video in their emails to help educate their customers about the sustainability work they undertake. Artisan coffee companies will use videos to tell the story of their growers. Tech companies will often use video in email to give customers tutorials on how to use their software. The list goes on.
In short, video content in email can help bring your stories to life and create a rich tapestry of the stories your business wants to tell.
Imagine signing up to an email list and instead of a generic ‘Thank you for subscribing’ email, you get a video welcome. According to Campaign Monitor, welcome email increases engagement by a massive 96% with a video. The same goes for ‘announcement’ emails too – whether it’s an event, a new product launch or special news you’re celebrating.
A welcome video is a sure-fire way to wow your subscribers and start building brilliant relationships with them from day one.
We all get excited when we book a holiday or a stay at a hotel. Imagine getting a video in your booking confirmation email giving you a guided tour of the room you’ve booked or the place you’ll be staying in. It would build the anticipation, heighten the excitement and slap a smile across your face.
In the world of B2B marketing, email campaigns that are meant to nurture leads can often be bereft of personality and incredibly generic.
Including video content in nurture emails can help you stand out from the crowd and will be a point of difference over your competitors.
Don’t let your email marketing fall behind and make sure you consistently give your customers an experience that delight and inspire them.
Video in email is a great way of doing this. We can give advice, inspirations, and ideas on the best ways of using video in email and make your email marketing soar. You can get in touch with us here to find out more.