Lucknam Park

"It's their personal approach and the ease of working with them that sets Jarrang apart."

These are the words of Silmiya Hendricks, Director of Sales and Marketing at Lucknam Park, the 5-star luxury hotel that’s a member of both Relais and Chateaux and Pride of Britain. The hotel offers unspoilt, elegant country house living at its very best. And, while being a glorious, grand house, it’s far from formal and stuffy, providing guests with the perfect place to relax and unwind.

We’ve worked with Lucknam Park since 2015, and it’s this feeling we wanted to capture by helping bring refinement, sophistication and elegance to their email marketing. From strategy and design, to data management and reporting, we manage the entire email marketing programme for the hotel.


PROBLEMS

  • No strong email marketing strategy.
  • Limited ability to segment the email marketing database and fully utilise personalised content.
  • A very busy, small marketing team with little capacity to deliver in-house.


SOLUTIONS & RESULTS

  • A refined, sophisticated, and elegant design to match the brand.
  • Support with strategy, design, data management and reporting.
  • The use of dynamic content and advanced segmentation in email marketing programmes, ensuring the right messages reach the right people.
  • Stimulates the business and drives bookings.
  • Ability to respond quickly and a fantastic working relationship.

Lucknam Park have fantastic depth to their data which allows us to tailor the content of their email marketing for different individuals. This means we’re able to show relevant, dynamic content to different sections of the database, depending on recipients’ past interactions with the hotel.

This typically leads to engagement rates more than double the industry standard and something Silmiya says is a great catalyst for the business.

“Our email marketing stimulates the business, whenever we run a competition or utilise dynamic content we see significantly higher levels of engagement” she says.


If you want to find out more about how to take your email marketing campaigns to the next level then we’d love to talk with you.

Get in touch