Lucknam Park

These are the words of the Director of Sales and Marketing at Lucknam Park, the 5-star luxury hotel that’s a member of both Relais and Chateaux and Pride of Britain. The hotel offers unspoilt, elegant country house living at its very best. And, while being a glorious, grand house, it’s far from formal and stuffy, providing guests with the perfect place to relax and unwind.

We’ve worked with Lucknam Park since 2015, and it’s this feeling we wanted to capture by helping bring refinement, sophistication and elegance to their email marketing. From strategy and design, to data management and reporting, we manage the entire email marketing programme for the hotel.

Lucknam Park have fantastic depth to their data which allows us to tailor the content of their email marketing for different individuals. This means we’re able to show relevant, dynamic content to different sections of the database, depending on recipients’ past interactions with the hotel.

This typically leads to engagement rates more than double the industry standard and something she says is a great catalyst for the business.

“Our email marketing stimulates the business, whenever we run a competition or utilise dynamic content we see significantly higher levels of engagement” she says.

PROBLEMS

• No strong email marketing strategy.
• Limited ability to segment the email marketing database and fully utilise personalised content.
• A very busy, small marketing team with little capacity to deliver in-house.