Regency Capital

Regency Capital is a premium trading service, providing its clients with a valuable edge in the financial markets. It helps them to identify trading opportunities and make better informed decisions by delivering professional grade research, insights and analysis. 

It’s a dynamic industry where there’s very little margin for error and big changes can happen at break-neck speed. As such, effective communication and trusted relationships are everything.

Regency Capital needs the ability to send timely, accurate and compliant emails, that are both engaging and informative, to their customers and prospects. As a result they required an email marketing partner to enable them to do this.

Jarrang is that partner who helps them ensure they get the right message to the right people at the right time, providing technical support and a powerful platform that enables Regency Capital to go the extra mile with their email marketing programmes.


PROBLEM

  • Maintain high levels of deliverability and inbox placement at all times
  • The need for on-hand expertise and support at the end of the phone with people that can be trusted.
  • High volume of email sends with minimal margin for error.


SOLUTIONS & RESULTS

  • Dedicated Client Success Manager, as strong working relationship and support always available.
  • Flexible service to meet Regency Capital’s needs.
  • Improved deliverability across all emails.
  • Bespoke design to reflect the premium nature of the product.
  • Database segmentation to improve engagement.
  • In-depth analysis and reporting. 


It’s a model that Commercial Director, Alex Joyner, says allows them to get the most out of their email marketing.

“It’s one thing sending emails out but it’s deliverability that really matters to us and Jarrang are great at making sure our emails are delivered and also provide brilliant analysis of how they perform in terms of the engagement they receive,” he says.

“We can send out campaigns ourselves and we have Jarrang in the background who are constantly helping us to develop new templates, check the deliverability of our emails, check the code, check the emails render correctly on different devices and in different email clients, provide us with their expert advice and insight, and be on hand to help us when we need it.

“Every email we send has to comply with strict financial regulations. It’s a highly regulated environment and Jarrang are great at helping us to ensure everything we send is fully compliant and has in it all the risk warnings we need to include.”

Due to this and the number of email marketing campaigns Regency Capital send, it’s essential they have in Jarrang a partner who is always on hand to offer guidance and support when it’s needed. And it’s a relationship Alex speaks incredibly highly of.

“It’s easy for me to sing their praises,” he adds. “We tried several other email service providers, including MailChimp, but it was the support we receive from Jarrang and the fact there’s always someone on the end of the phone who is willing and able to help that sets them apart.

“We speak to Jarrang on a weekly basis and they’re always on hand to support us. They’re very friendly and always willing to help out and guide us. They also know what we’re talking about from a technical point of view which makes life much easier for us and gives us the confidence we need, to know our data is safe and in a controlled environment. They come highly recommended from us.”


If you want to find out more about how to take your email marketing campaigns to the next level then we’d love to talk with you.

Get in touch