It is estimated that over 340 million emails will be sent and received, every single day, in 2023.
And with over 41% of marketers reporting that email is very critical to the overall success of their company, it’s clear that email marketing still remains an incredibly powerful tool.
However, sending out emails is just the beginning.
To harness the true potential of email marketing, businesses require a strategy that goes beyond simply hitting “send.” Instead, all email activity should have a clear purpose alongside planned success metrics by which actual performance can then be measured. In turn, this ensures the ability to accurately measure the impact and influence email has on marketing objectives and the wider business.
In this guide, we’ll explore the essential steps to measuring the real effectiveness of your email marketing strategy. Including the relevance of business objectives, key metrics to measure, the importance of attribution, and much more.
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