The Customer Lifecycle Marketing Playbook 2022

Lifecycle marketing recognises each prospect and customer and where they fit into key relationship stages. Segmenting your audience in this way means you can offer them the most relevant communications at that moment in time.

This applies equally to both B2C and B2B marketing. Whether you’re encouraging a subscriber to purchase, use a service or attend an event, the principles are the same.

Build relationships by meeting the specific needs of each group of customers and prospects. Long term customer relationships deliver profitable business for your brand.

Find out how to achieve this in our 2022 playbook

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