Personalisation is the gold standard of marketing.
In fact, 91% of consumers are more likely to shop with brands that recognise, remember, and provide relevant offers and recommendations.
Building upon the tactics and successes of traditional personalisation, hyper-personalisation satiates consumers’ needs for a fully personal, one-to-one shopping experience at their fingertips. Without the need for additional headcount or stress on current marketing teams.
In this guide, we will explore hyper-personalisation in email marketing. What it is, the benefits it can bring, how it can be executed, and inspirational examples to whet your appetite.
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