What do psychology and marketing have in common? Actually, quite a bit!
Psychology, according to Webster, is “the study of mind and behaviour in relation to a particular field of knowledge or activity”.
That’s because psychology plays a vital role in understanding consumer behaviour, including what motivates them, how they make decisions, and the emotional triggers that impact their choices. These factors are crucial for successful marketing.
When psychology and marketing join forces, something magical happens. They create a powerful combination that can engage the right audience, lead them towards making purchases, and foster strong brand loyalty.
In this guide, we will outline what the customer lifecycle is and the importance of psychology in this journey, then delve into psychological principles that can be applied to each stage.
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