A staggering 89% of marketers use email as their primary channel for lead generation.
Choosing the right ESP is one of the most important steps in your marketing strategy, but choosing an ESP is not a straightforward process.
Email marketing software is a competitive industry, meaning that sifting through the different options, marketing messaging, and sales pitches can be overwhelming.
Worry not, as we have you covered with this guide. Read on to learn why your brand will benefit from an email service provider, steps to choosing the best ESP, and the features you shouldn’t miss out on.
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