Two months have passed since the launch of Google Analytics 4 (GA4).
If you’re still trying to wrap your head around GA4 for your email reporting, worry not, because we’re here to assist and show you how this groundbreaking analytics platform can revolutionise the way you track and optimise your email marketing efforts.
In this guide, we will provide you with everything you need to know about Google Analytics 4 and its impact on email marketing. We’ll delve into the advantages of this cutting-edge platform, walk you through the setup processes, and highlight the key metrics you should be tracking for email marketing success. It’s time to move beyond traditional email open and click reporting and embrace the power of GA4 for a more data-driven and effective marketing strategy.
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