So, you’re thinking about adding animated images to your campaigns? We think that’s a great idea. Although video in email is gaining more support lately, it is still currently only supported in Apple Mail, iOS Mail, Samsung Mail and Thunderbird. At Jarrang we are working hard to be at the forefront of video in email when it becomes better supported. Until then, the humble animated GIF, or animated image, has got our collective backs.
There are so many reasons why you should be using animated GIFs (or jiffs, however you want to pronounce it), and there are equally as many different ways you can use them. From a simple picture slideshow to creating animated illustrations from scratch, we are here to help bring your email campaigns to life. Why not have a scroll down this page to get an idea of how you could make GIFs work for you, we’re certain that you’ll see the value that animated GIFs have outside of the memes you send in your workplace group chat. Alternatively, you can visit the gallery to look at all the examples that we have to offer.
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A cinemagraph is a more subtle type of animated GIF where a minor part of a photograph is made to animate on a loop. This creates the illusion that you are sat on the beach watching the waves lap on the shore, or sat in the hotel lobby watching the fire crackle as you warm your feet.You can use cinemagraphs to add a little extra something to your campaigns, without risking distracting the reader from your content.
It may be that you have a new product being released, and you want to show it off and make an impact. Here, you could use GIFs to show a 360 degree view of your product. Not only does this allow potential customers to see your product from all angles, but it lifts your product off the page and immediately draws attention.There are a few other methods you could use in this instance. You could show off different ways you can use a product, or even showcase multiple products as a GIF slideshow.
Something else to highlight, is how you can use animated GIFs to show off new features that your product might have. This can really help to get across just how exciting or useful something is to the reader.
It doesn’t have to just be mobile apps either. You could demonstrate a new feature on your website, such as a new booking form or a new meet the team page.
Creating a sense of urgency is a great way to drive engagement, and nothing does that better than a countdown clock. Although in the movies a countdown like this isn’t usually a good thing, in emails it can mean something really exciting. You could count down to the beginning or end of a sale, a big event, or launch of a brand new product.
Still not sure how you can incorporate animated GIFs? Not a problem. Get in touch with us via the button below and we will do our best to answer your questions.Get in touch