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Jarrang, your email marketing partner of choice

September 02 - 2022

Email Marketing Strategy 5 min read

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Finding the right agency isn’t easy. You need to be sure that they’re the right fit, and that they can deliver on their promises.
At Jarrang we’ll unlock your email potential, releasing revenue, profitability and customer lifetime value. But that’s easy for us to say! Read on to discover why we believe we are your email marketing partner of choice.

Email is an essential channel 

Research from the Data and Marketing Association (DMA) reported that, 

“Consumers believe email is the best channel in a range of contexts, preferring it almost twice as much as any other channel: 46% compared to 26% for post, and 24% for text or face-to-face”

Over the last two years, email's importance as one of the few options you have to directly reach your customers and prospects has elevated its value back to a priority status. Its versatility to both promote and inform, enables you to nurture key relationships with your customers in a really cost-effective way.

And yet research also consistently shows a lack of confidence from marketers in their email abilities. The DMA research on marketers found that 25% of respondents assessed themselves as having basic or no knowledge and only 40% professed good or advanced ability.

Even more startling 85% of consumers think that half of the emails they receive are NOT relevant!

Good email needs expertise

Email seems easy. Platform vendors promise that email is easy. Yet as a digital direct channel the mix of skills needed to become an expert in email is wide ranging – covering the full spectrum of art and science:

  • Data logic
  • Strategy (and objective planning)
  • Creative & Content
  • Segmentation, Targeting & Personalisation
  • Campaign and In-life multiple stage sends
  • Automation and Trigger Sends
  • Reporting, Analytics & Trend Measurement
  • Testing & Optimisation
  • Technology: Send platform, deliverability and render management 

And this doesn’t even take into account the time and resources needed to get the job done properly. It takes time and thinking space across planning, build and reporting. Rushing risks poor performance at best and errors at worst. 

You are not alone in your pain

So, it’s perhaps no wonder that many marketing directors and managers are frustrated and troubled. Common problems we hear from prospects include:

  • How do I know if my email could be better?
  • My email programme is not providing the best results for me
  • I know what I want to do, but I don’t have the time / resource

So how do you unlock the potential of email? Creating the revenue, profitability and customer lifetime value for your business year after year (it’s a mature digital channel, but that means its proven)

Jarrang – your expert Email Marketing Agency

We’re an agency dedicated to email and have been for over 17 years. Our sole purpose is to deliver industry leading emails for our clients. Welcome. Relax. You’ve found a partner that can provide you the capacity and expertise to achieve your goals and objectives. 

What’s on your to-do list:

  • Launch or key promotional campaigns
  • Developing inbound and content driven communications
  • New always on activity like abandon, welcome or win-backs
  • Personalised and targeted sales and promotions sends
  • Data audit and improved deliverability – even the best send is worthless if its not delivered 

Tell us what you need and let us give you the time and expertise to make your life easier.

Results matter most

We couldn’t agree more. Everything that we do is focussed on fuelling your growth whilst delivering a significant return on investment. Don’t just take our word for it, read what our clients say

Final thoughts – character counts

Professional and credible service is a given for any company to succeed. To stand out in the inbox your emails also need to inform, entertain and have an authentic voice. Showing your culture and what makes you tick behind the scenes helps customers trust you and in time provide their loyalty.

We understand this. We live this. So, if you’re still not sure whether to invest your time in a conversation yet, take a look at our Vision, Mission, Values  

Supporting you, surprising you, and delighting you with what email marketing can do is what makes us tick. Our promise is to always put these core values at the heart of everything we do.

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