Our top 5 email campaigns from 2016

["Ranging from automated email journeys to scheduled dynamic email marketing campaigns, we covered a lot of ground which is why it was a tough when it came to picking our top 5 campaigns for the past year. So what makes a great email marketing campaign? For us it has to do three things; it has to look great, it has to be technically excellent and it has to deliver the goods. Now, we strive to ensure every email we send out does this, and we sent out some amazing emails last year that aren't listed below. But after deep consultation among our developers and account managers, it's these five email campaigns that stand out:

The Greenbank Hotel - Fly South This Winter

The Greenbank Hotel, perched on the edge of Falmouth' harbour and boasting stunning views all year-round, were one of the first hotels in the region to fully embrace the power of email. They send automated pre and post stay emails to their guest, triggered through an integration with their property management system. Alongside this, they've always sent out gorgeous campaigns which we've taken to the next level with the use of subtle animation.\n\nThis campaign, promoting the launch of the hotel's new winter brochure, was a particular favourite with the team, due in no small part to the brilliant animation of a sunrise over the harbour.

Willow & Stone -