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Personalised Images are the next iteration of personalisation in email marketing and will consistently deliver the ‘wow’ factor.
Make It PersonalImagine if your customers could see their name engraved onto a product, or printed on a plane ticket, or get a different discount code based on their interests. All this – and more- is now possible. Go one step further in making your campaigns more relevant to the reader and harness a new level of targeted marketing. According to Instapage, transaction rates on personalised emails increase by as much as 6x.
Far from it! According to Smart Insights, 72% of customers only interact with highly personalised content. At the same time, they’re often concerned about their data privacy. When using personalisation, here are some key things to remember:
Unlike regular text personalisation – i.e. Dear {{First_Name}} – working with images unlocks new opportunities to personalise your visuals as well as your text. For example, if it’s a subscriber’s birthday, you could write their name on a cake that’s shaped like one of their interests.
This type of email marketing is great for nurturing the all important connection you have with your audience, and showing an appreciation for their individuality.
Create a sense of urgency and nudge your audience to click that ‘Buy Now’ button with our Countdown Timers.
LEARN MOREThe very latest in email technology, developed in house, Video in Email offers a brand new way to showcase your brand.
LEARN MOREGive your audience the most up to date information right in their inbox with Live Images.
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