Video In Email - Jarrang

Why Use Video In Email?

Thanks to significant advances in technology, native video playing within an email (rather than an animated image or a link to a video hosted somewhere else) is the latest trend transforming the industry. Want to see how excited we are about video in email? Watch this episode of our podcast and you’ll learn everything you need to know.

✔️ Videos in email can double click through rates (HubSpot)
✔️ When the word ‘video’ is included in the subject line, open rates increase by 6% (HubSpot)
✔️ 64% of consumers are more likely to buy after seeing a video of a product (Tubular Insights)

Is Video In Email For You?

Nearly 81% of companies have video on their website (Reuters) yet only a handful repurpose these videos in their email marketing.

If you’ve spent significant time, effort and resources creating awesome video content then you want as many people to see it as possible. Your email marketing is now the perfect vehicle to deliver your videos to your customers and subscribers.

What’s more, video in email can help you:

Bring your stories to life. For example, if you’re launching a new product, a video can help tell the story behind it.
Deliver the perfect welcome. A welcome video is a sure-fire way to wow your subscribers and start building brilliant relationships with them from day one.
Build excitement around a product or an experience you’re going to give your customers.
Stand out from the crowd and get an edge over your competition.

How It Works

We can happily tell you all the technical ins and outs of how Video In Email is created, but we think you’re probably more interested in what it means for you if you want to add video in email to your campaigns. ‍

If you choose to use Video in Email in your campaign, we will include:

Converting a 30 second clip of your video into the relevant format
Application of sub-titles where appropriate
Creation of fall-back GIF (animated image) for those unable to see video
Inclusion of up to 50k ‘plays’

Things You Need To Know

It’s important to note that, while Video In Email is on the rise around the world, we’re all at the mercy of the email clients (like Outlook and Gmail) so there are still some challenges at present which include:

If the email client doesn’t support video, an animated GIF or a fall back image is displayed instead.
The auto-play videos expire after 30 days before reverting to the GIF as standard
Video in email isn’t easily supported for self-service clients – especially platforms like Mailchimp. If we’re managing the campaign for you, we’ve got your back though.
Videos can be up to 60 seconds in length.

Although not all email platforms currently work with Video in Email, support is growing, and we’re at the forefront of deploying this exciting technology to all those who can receive it.