Thanks to significant advances in technology, native video playing within an email (rather than an animated image or a link to a video hosted somewhere else) is the latest trend transforming the industry. Want to see how excited we are about video in email? Watch this episode of our podcast and you’ll learn everything you need to know.
Nearly 81% of companies have video on their website (Reuters) yet only a handful repurpose these videos in their email marketing.
If you’ve spent significant time, effort and resources creating awesome video content then you want as many people to see it as possible. Your email marketing is now the perfect vehicle to deliver your videos to your customers and subscribers.
What’s more, video in email can help you:
We can happily tell you all the technical ins and outs of how Video In Email is created, but we think you’re probably more interested in what it means for you if you want to add video in email to your campaigns.
If you choose to use Video in Email in your campaign, we will include:
It’s important to note that, while Video In Email is on the rise around the world, we’re all at the mercy of the email clients (like Outlook and Gmail) so there are still some challenges at present which include:
Although not all email platforms currently work with Video in Email, support is growing, and we’re at the forefront of deploying this exciting technology to all those who can receive it.
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