Email Marketing Data Management & Audits

It’s vital you keep your email marketing database in good health. We help you do this and ensure you don’t fall foul of data privacy regulations.

From advanced segmentation through to best practice data management, we can help keep your database in great shape and ensure it gives you the results you’re looking for.

Regular data audits help to consolidate multiple email marketing lists, which not only helps to manage data more efficiently, in many cases, it reduces the amount being spent on email marketing platforms (who charge by number of records, not number of unique contacts).

Not only do we consolidate the data, we also ‘clean’ the data by suppressing inactive contacts (maybe putting them into a reactivation programme), which reduces ongoing costs and protects integrity, which in turn helps maintain deliverability.

We also run testing to identify and remove rogue entries put in there by spam-bots, essentially clearing out the duds, which can often include spam traps and therefore protecting your sender reputation.

What’s more, we can help you develop a growth strategy that’s effective and compliant with the latest data regulations like GDPR and ePrivacy.

Whether it’s mechanics (how everything works, legal (what you can and can’t do), or operational (the best ways to grow your database, we can help you:

• Keep your email marketing lists ‘clean’, fit for purpose, and legally compliant.
• Ensure the deliverability of your email marketing campaigns stays strong.
• Build forms that don’t get ‘spammed.’
• Segment your database so you always send the right message to the right people.
• Identify who should (and who shouldn’t) receive your email marketing campaigns.
• Know what data to collect and store, and how to use it in the most effective way.
• Identify joint data capture exercises to fuel your list growth. 

The healthier your data, the more effective your email marketing will be.