From advanced segmentation through to best practice data management, we can help keep your database in great shape and ensure it gives you the results you’re looking for.
Regular data audits help to consolidate multiple email marketing lists, which not only helps to manage data more efficiently, in many cases, it reduces the amount being spent on email marketing platforms (who charge by number of records, not number of unique contacts).
Not only do we consolidate the data, we also ‘clean’ the data by suppressing inactive contacts (maybe putting them into a reactivation programme), which reduces ongoing costs and protects integrity, which in turn helps maintain deliverability.
We also run testing to identify and remove rogue entries put in there by spam-bots, essentially clearing out the duds, which can often include spam traps and therefore protecting your sender reputation.
What’s more, we can help you develop a growth strategy that’s effective and compliant with the latest data regulations like GDPR and ePrivacy.
Whether it’s mechanics (how everything works, legal (what you can and can’t do), or operational (the best ways to grow your database, we can help you:
The healthier your data, the more effective your email marketing will be.