At Jarrang we send out over 50 million emails a year on behalf of our clients. We follow a strict process when sending out emails, so if something does go wrong, we can identify how it happened and then put something in place to make sure it doesn’t happen again. Because our processes have evolved over the last 17 years, they are both thorough and robust.
Emails sent out with mistakes look unprofessional, can cause reputational damage, and can be reported as spam - impacting the delivery of future campaigns.
From checking personalised, dynamic content works the way it should do and there are no missing or broken links, though to checking how the email works across different email clients and different devices, our email marketing deployment service is built to minimise the risk of email campaigns being sent with errors in them.