Emails sent out with mistakes look unprofessional, can cause reputational damage, and can be reported as spam – impacting the delivery of future campaigns.
Every email campaign we send out must adhere to our robust and stringent 43 point quality check process. Not only does this significantly reduce the margin for error, it ensures we maintain the highest of standards for our clients.
We send out over 50 million emails a year on behalf of our clients. Our email marketing deployment service is built to minimise the risk of email campaigns being sent with errors in them and maintaining our clients’ reputations.
If you’d like to find out more about how this works, we’d love to talk to you.
It can vary hugely! Typically, the most common errors are spelling mistakes, broken links, errors in a subject line or personalised content not working correctly. When you have a pair of external eyes looking at your campaigns, with an industry leading ‘pre-flight’ check list, these errors are easy to spot and quick to rectify.
We’ve been working at the forefront of email marketing since 2003. In that time, trust us when we say we’ve seen it all! We follow a strict process when sending out emails, so if something does go wrong, we can identify how it happened and then put something in place to make sure it doesn’t happen again. Because our processes have evolved since 2003, they are both thorough and robust.