You can have the best looking email campaigns in the world, your deliverability can be excellent, but if your content lets you down, your email marketing campaigns are not going to help you achieve your goals as quickly as you would like.
Create optimised content for your emails that ensures you are delivering the right message to the right people at the right time.
Whether it’s a series of welcome emails as part of an automated journey or a tactical sales email, we can help you create the right content to serve the right purpose.
The simple answer is, if you want us to, we can! How it usually works is our Client Success Team will work with you to decide what content to include in an email marketing campaign. We have skilled in-house copywriters who can then write all the copy for you. However, if you have the expertise to write content in your marketing team you can send the content straight to us. We’ll find a way of working that fits you and your needs.
Good content tells your story. Think about how you talk to your customers and the image your brand portrays. Take that and replicate it in your tone of voice. Good communication is about what we say and how we say it. Use your content to paint a picture of your business. Are you factual and concise? Are you personable and friendly? Are you funny and informal? Are you thought leaders? Your brand’s story permeates through all your different digital channels. Telling your story effectively builds trust, respect and loyalty in your customers.
First off, optimise your content for email. Then be relevant, be engaging, be personable and inspire your readers to take action. Write a compelling subject line, have strong calls to action and show your readers what’s in it for them. Your readers won’t always remember what you said, but they will remember how you made them feel. So have this in mind at all times – how do you want your readers to feel? And what feeling do you want them to take away with them? Use your content to turn this feeling into a reality.
