Our fully managed email marketing support services provide businesses with additional capacity, and the expertise to execute personalised, on-brand email marketing campaigns.
We take a client-focused approach, providing support services that are tailored to your needs; incorporating a customised, strategy and action plan alongside ongoing support, as and when you need it. We provide support for:
With over two decades of experience, we believe in partnering with our clients to build a relationship that fosters trust and collaboration, whilst delivering results.
If you’d like to find out how we can support you, then we’d love to talk.
Strategy is a clear articulation of what you want to say and why – to which set of your subscribers at what time – across a series of email sends. The strategy links your business objectives to your weekly planning.
Your strategy starts with what you want to achieve then maps out how you’re going to get there. It takes into account your focus (whether that’s acquisition or retention), your goals and your wider marketing activities (so your email marketing can support and supplement them).
Your strategy ensures that the time and effort to deliver campaigns supports your objectives rather than wasting time focussing on the wrong activity.
Templates are great but they offer a ‘one size fits all’ approach which, if you’re a brand that wants to stand out from the crowd, can be limiting. Tried and tested designs can be effective but if you really want to stand out then you have to push boundaries and give your subscribers something they haven’t seen before. You have a limited time to grab – and hold – their attention. Bespoke design that is aligned with your brand and your other marketing channels is a great way to do this.
Great design can take years to perfect and it’s changing all the time. Keeping on top of it is tough. That’s why it pays to bring in the experts. At Jarrang, we’ve been designing emails since 2003 and we can do things others can’t. We push boundaries, give you continuity across all your marketing channels, and build bespoke emails crafted specifically for your brand.
It can vary hugely! Typically, the most common errors are spelling mistakes, broken links, errors in a subject line or personalised content not working correctly. When you have a pair of external eyes looking at your campaigns, with an industry leading ‘pre-flight’ check list, these errors are easy to spot and quick to rectify.
Segmentation is the practice of dividing your data based on subscriber interests and characteristics. It helps businesses to build detailed profiles of their customers in order to provide them with content that resonates with them on a personal level. Simply put, relevant content gets better results.
As well as making your email sign up clearly visible and easy to use, you should give people a reason to subscribe and let them know what they’re going to get. Text such as ‘Sign up to receive our latest newsletter’ can be made a lot stronger. Instead you could try ‘Sign up to receive exclusive offers’ or why not highlight the number of subscribers you have by saying ‘Join 10,321 others and get our latest industry insight delivered to your inbox.’ The key to this is offering people a reason to sign up, then backing this up with great content that leaves them eager for the next email campaign.
The simple answer is, if you want us to, we can! How it usually works is our Client Success Team will work with you to decide what content to include in an email marketing campaign. We have skilled in-house copywriters who can then write all the copy for you. However, if you have the expertise to write content in your marketing team you can send the content straight to us. We’ll find a way of working that fits you and your needs.
Good content tells your story. Think about how you talk to your customers and the image your brand portrays. Take that and replicate it in your tone of voice. Good communication is about what we say and how we say it. Use your content to paint a picture of your business. Are you factual and concise? Are you personable and friendly? Are you funny and informal? Are you thought leaders? Your brand’s story permeates through all your different digital channels. Telling your story effectively builds trust, respect and loyalty in your customers.
Email marketing automation is the silent sales-force. With evergreen, always on campaigns (which, once set up, always work in the background) it’s a highly efficient way to nurture your audience while leaving your team free to focus on more tactical sends. When they’re based on key segments, these sends are highly relevant with high engagement and conversion.
Data is everything – and you need the right data in place (as well as understanding the buyer journey) to make automated email marketing work. Without the right data there are no ‘triggers’ to send an automated email. Typically, this data is integrated into your email marketing platform through an API.
What does this look like? Take for instance a simple email wishing a customer happy birthday where you include a special promotion. In order for this email to be sent, you need to know the customer’s date of birth. It’s for this reason data collection forms (whether online or offline) and the ability for email marketing software to integrate with third party systems, are so important. Email marketing driven by data and customer behaviours stands a far greater chance of converting to a sale.
The first port of call to improve deliverability is email authentication – this is a ‘digital handshake’ between the sender (you) and the receiving mail server (your customers) to confirm you are who you say you are.
Put simply, authentication improves the likelihood that legitimate emails will reach the intended recipient. It reduces the likelihood of spam, spoofing, and phishing attacks, chiefly by preventing spammers sending emails pretending to be someone else and it prevents your email marketing campaigns being blocked by email providers like Outlook and Google.
Although it might seem complicated, it’s actually a relatively straightforward process.The mail server receiving your email will look for your SPF record and DomainKeys Identified Mail (DKIM) token, and if all is in order, it will let it through to the inbox. If these records don’t exist, then there’s an increased chance your email campaign will go straight into the junk folder or won’t be delivered at all.
Find out more about email authentication here.
We help you find the ‘so what?’ form your email marketing results. We won’t just tell you what happened, but use this insight together with our industry expertise to provide the story behind the data. Our clients rely on us to advise and inform future planning from past learning.
We use Google Analytics alongside the email marketing software to provide comprehensive reporting, which includes a range of different data (from open rates through to device usage and conversions) to help you make better, more informed decisions when it comes to your future email marketing. We then use our expertise to act on our analysis, make recommendations and provide commentary on how to improve future campaigns, spot trends, and tailor your approach.