Thanks to significant advances in technology, native video playing within an email (rather than a GIF or a link to a video hosted somewhere else) is the latest trend transforming the industry.
✔️ Videos in email can double click through rates (HubSpot)
✔️ When the word ‘video’ is included in the subject line, open rates increase by 6% (HubSpot)
✔️ 64% of consumers are more likely to buy after seeing a video of a product (Tubular Insights)
✔️ Unsubscribes fall by 26% when video content is included in emails (Campaign Monitor)
Want to see how excited we are about video in email? Watch this episode of our podcast and you’ll learn everything you need to know.
Nearly 81% of companies have video on their website (Reuters) yet only a handful repurpose these videos in their email marketing.
If you’ve spent significant time, effort and resources creating awesome video content then you want as many people to see it as possible. Now, your email marketing is the perfect vehicle to deliver your videos to your customers and subscribers.
What’s more, video in email can help you:
We can happily tell you all the technical ins and outs of how Video In Email is created, but we think you’re probably more interested in what it means for you if you want to add video in email to your campaigns.
This is an additional module we offer, on top of the standard campaign fees, from £250.
It’s important to note that, while video in email is on the rise around the world, we’re all at the mercy of the email clients (like Outlook and Gmail) so there are still some challenges at present which include:
As we said above, we're reliant on the email clients supporting video in email. Currently Gmail is the biggest email client that doesn’t support video in email but it will be coming soon and we’re at the cutting edge and will roll it out as soon as they do.