Often thought of as separate marketing tactics which work independently for an over goal, many are unaware that the two can work together to their advantage.
Search engines are often the first stop for those seeking content, products or general information online. Therefore taking advantage of all aspects of this marketing tool (both paid and unpaid) in order to rise through the rankings for your chosen keywords is a must. However, as with most things, working alone search can only yield a certain level of results.
With more ways than ever to engage and influence clients and consumers online, whether that’s through social media, blogging, email or your website, a unified approach is a stronger approach online.
Email works as a strong link between all our digital marketing tools, guiding subscribers through to the pages, social media sites or blogs that we wish them to see. Therefore, although not often searched for themselves they can still play a strong part in our search engine marketing efforts.
Both search engine marketing and email marketing play an important part in the online world. In the most basic form, email acts as a reminder to subscribers, keeping you at the forefront of their minds and encouraging them to search for you online again in the future, thus supporting your search engine marketing efforts.