Jarrang Helps Exclusive Collection Elevate Email with Migration to Mapp

Jarrang, is proud to announce the successful migration of its long-standing client, Exclusive Collection, from their legacy email service provider (ESP) to the advanced Mapp platform. 

This strategic move marks a significant step forward in Exclusive Collection’s commitment to delivering personalised, data-driven communications that showcases the unique character of their premium hotels, spas, and hospitality experiences.

Email remains at the heart of Exclusive Collection’s marketing strategy, enabling the brand to build meaningful connections with guests, drive loyalty, and highlight the exceptional experiences offered across its award-winning properties.

With a diverse portfolio, including luxury hotels, a renowned cookery school, and a championship golf club, Jarrang can now help shape Exclusive Collection’s email and CRM strategy to fully engage with a wide spectrum of guests, from leisure travellers to corporate clients.

Recognising the need for greater segmentation, automation, and insight, Jarrang orchestrated the transition to the Mapp Marketing Cloud. As certified Mapp partners, Jarrang’s specialist team ensured a seamless migration and harnessed Mapp’s powerful features to unlock new opportunities for Exclusive Collection’s marketing team.

Jarrang’s hands-on approach, from strategic discovery and tailored setup to ongoing deployment and campaign analysis, ensures that Exclusive Collection’s team can focus on their wider marketing goals, confident that their email communications are in expert hands.

Stafford Sumner, CEO of Jarrang, commented:

“We’re thrilled to lead Exclusive Collection’s transition to the Mapp platform. Our partnership is built on a shared vision for growth through innovation and customer-centricity. By leveraging Mapp’s advanced capabilities, we’re empowering Exclusive Collection to deliver richer, more personalised experiences that truly reflect the quality and individuality of their luxury hotels. This is a pivotal step in unlocking the full potential of their data and we couldn’t be more excited to continue driving strong results together.”

Jenny Caldecourt, Group Head of Marketing at Exclusive Collection, commented:

“We’re absolutely delighted that Jarrang chose the Mapp platform on our behalf. This marks a real milestone for Exclusive Collection - the level of personalisation, automation, and segmentation now at our fingertips means we can deliver truly tailored communications that reflect the individuality of each of our properties and the unique experiences we offer. 

We’re excited to be working with Jarrang to explore all the opportunities the Mapp platform brings and look forward to delivering even more memorable experiences for our guests.”