Skip to main content

Audience Management 
Email Audience Segmentation, Management, Automation & Integrations

Achieve more from your audience

Managed email marketing agency jarrang management graphic wh

There’s a big difference between having an email database and harnessing one. Email marketing teams that dig deeper into the personalities, needs and behaviours of their recipients to create effective, segmented targeting are far more likely to attract high open rates and conversions.

If you’ve got an active database, but you’re not getting the performance you need, Jarrang’s audience segmentation and database management services will help you maximise the value of your existing lists and establish a better system for future growth. 

Accelerate your audience management
Managed email marketing agency jarrang services audiencemahagement quote

"You have to start with your customer— not with your product, or your service, or what you think is right— and build everything around that.”

Managed email marketing agency jarrang services audiencemahagement intro

Talking to your customers is easy, but getting them to listen has never been so difficult.

Your audience is inundated with messages from all channels. Social media notifications, calls, SMS and emails are all in danger of becoming noise.

How can you stand out in a busy marketplace? It’s all about giving value. Every email you send should align with their interests or needs - spray and pray never pays.

Speak to the right people, at the right time, by segmenting your email audience. Take user  behaviours, demographics and needs and create unique segmentations that allow you to better target users with content they care about.

What does that mean for you? Improved open rates, more click throughs, better conversions and fewer unsubscribes – all simply from better utilising your existing database.

With Jarrang as your partner, make sure every email you send speaks directly to the reader. Get in touch today and we can talk through your options.

Audience management at-a-glance

Categorise your users

Everyone is different – so why treat the email list exactly the same for every campaign? We help categorise users based on needs, behaviours, demographics or any other relevant measure to ensure you get the best out of the email channel.

Get personal

Use intelligent automation to personalise emails and make audiences feel seen.

Enjoy more control over your lists

Appending contacts with relevant data points makes managing a single database more efficient, and easier to manage as it grows.

Send less, get more

By creating targeted campaigns, you can reduce your overall send volume and, ultimately, reduce costs and environmental impact. Segmentation is a sustainable way of making sure every email counts.

Send emails that drive ROI

Better email segmentation allows you to send more effective promotions to users who have already proven to be receptive.

Reduce friction and complaints

Effective audience management reduces frustration amongst audiences by sending highly targeted campaigns. Building smarter lists means fewer risks to your reputation.

Do more with your database

Looking to achieve a better ROI? Talk to Jarrang about our audience email management and segmentation services. We’ll help you get better results from your existing audiences and create stronger foundations for future growth too. 

Get in touch

Frequently asked questions

Success stories

Jarrang milwaukee hero

Fixing legacy email marketing issues and constructing new approaches for international tool manufacturer

MILWAUKEE®

View
Ryobi hero

Empowering a marketing team with Salesforce Marketing Cloud

RYOBI

View
Managed email marketing agency jarrang casestudy exclusive collection hero

Elevating email marketing for luxury hospitality collection

Exclusive Collection

View

Other Services

Managed email marketing agency jarrang strategy graphic wh

Strategy:
Email marketing strategies that set you up for success

View
Managed email marketing agency jarrang deployment graphic wh

Deployment:
Design, build and deploy emails that delight your audience

View
Managed email marketing agency jarrang reporting graphic wh

Reporting:
Deeper insights mean better decisions

View

Related insights

5ec3d7d4293839a4d62a6dbf 80

The Role of Email In Your Marketing Communication Plan

Read post
Managed email marketing agency jarrang home global brands team

The Customer Acquisition Funnel For Email Marketers

Read post
Jarrangb2bguide

An Expert Guide to B2B Email Marketing

Read post
View all insights