Dege & Skinner Case Study

Dege & Skinner, Savile Row’s finest bespoke tailors and shirtmakers since 1865, dress royalty, businessmen, professionals, the military and discerning individuals. They’ve done so for more than 150 years.

Reputation, quality, service and a rich history are what sets Dege & Skinner apart from their competition. That’s why when it comes to marketing, it was imperative they found a partner they could trust to not just protect these values, but enhance them.

As Cass Stainton, PR at Dege & Skinner, explains, it was trust which formed the starting point of the relationship between Jarrang and Dege & Skinner.

“We’re eight years into our relationship with Jarrang, which came through a trusted, word of mouth recommendation,” she says. “I needed a solution, I needed it quick, and it needed to be right. Jarrang ticked all of these boxes. 

“The very first impression was a no-nonsense one and the quality of my first interaction the team at Jarrang was exceptional. They listened to what I was asking for, which was a service delivered to a reasonable budget, and the whole thing was tailored specifically to us rather than a one size fits all approach.

“They fitted in with exactly what we needed, giving us strategic recommendations when it came to wider digital marketing and hand holding where it was needed without ever over selling. They delivered on these expectations and have done so consistently ever since.”

PROBLEMS

• No consistency or email marketing strategy.
• Lack of capacity and expertise in-house to execute email marketing programmes.
• The need for email campaigns to exude the same quality as the brand.