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10 campaigns you should be sending with Salesforce Marketing Cloud (SFMC)

March 02 - 2023

Email Marketing Strategy 5 min read

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We consider ourselves quite the Salesforce Marketing Cloud experts. Most of our team are SFMC certified did you know?

In fact, Salesforce Marketing Cloud is one of our favourite marketing automation platforms.

Why?

Because it offers a complete set up of marketing tools, all under one unified roof.

The platform offers a powerful marketing toolkit which can optimise every single stage of the funnel. And enables businesses to speak to customers with the right message, in the right tone, at the right time, through highly personalised communications.

Oh, and it just so happens to be the world’s #1 CRM too.

Email marketing sits at the heart of Salesforce Marketing Cloud, boasting multiple ways to send email campaigns depending on your requirements.

But even the most experienced of users can become overwhelmed by the options offered. Making choosing and sending the right campaigns a challenge.

Fortunately, as an established Salesforce Marketing Cloud agency, we can offer lots of inspiration.

Read on to discover 10 campaigns you should be sending with the platform.

Welcome emails

Celebrations

One-off promotions

Abandoned cart

Post-purchase emails

Cross-sell and up-sell

Transactional updates

Newsletters

Ongoing nurturing series

Re-engagement

Welcome emails

Welcome emails generate up to 320% more revenue than other promotional emails.

So they’re a no-brainer.

Whether it be a one-off or a series, welcome emails are ideal for making a good first impression at the point when the recipient is highly engaged with your brand.

Celebrations

Make your receipts feel like VIPs by celebrating their special day with them.

Truth is, lots of occasions can call for a celebratory email. Holidays, birthdays, anniversaries, even the date of their first purchase.

Make these emails fun and engaging, not forgetting a gift, freebie, or discount to help them celebrate.

One-off promotions

We’re the first to say that emails should focus on sharing useful, relevant information.

But sometimes, this can come in the form of a simple product promotion.

Whether it be a latest release, an item that is flying off the shelves, or a personalised recommendation, product promotions are the perfect opportunity to get in touch and inspire a purchase.

Abandoned cart

7 out of 10 consumers abandon their online carts.

So, unsurprisingly, cart abandonment is a key challenge for retailers.

Fortunately, brands can utilise Salesforce Marketing Cloud to automate reminder emails to potential customers who didn’t complete their purchase. And even incorporate relevant and useful information on the product for that extra nudge to buy.

Post-purchase emails

When a customer makes a purchase, that’s not the end of their journey with your brand.

Send post-purchase emails to maintain engagement with customers after they buy. This could mean offering useful product information, a request for a review or feedback, or even just a thank you for making a purchase.

Cross-sell and up-sell

Post-purchase communications aren’t just about offering useful information, they can also be the perfect time to drive more revenue.

Salesforce Marketing Cloud can automate cross-sell communications to promote related items that can complement a recent purchase.

However, if a purchase hasn’t been made there are still opportunities available.

Brands can identify a customer’s frequently browsed or carted products and automate upsell promotions to encourage them to purchase items that are a step up in features and price.

Transactional updates

For shoppers who have just handed over their cash, particularly new customers, post-transaction can be an uncertain time.

Did my purchase go through?

When will it be delivered?

What do I do if I have a question or issue?

To help reassure customers, brands can send out automated emails offering regular updates on their purchase.

These could include purchase confirmations, delivery updates, and FAQs. 

Newsletters

Newsletters offer a simple and subtle way to keep your brand in recipients' minds, without reverting to the hard sell.

Instead, newsletters help to nurture a long-term relationship. Sharing useful content, product info, and company news to keep recipients in the loop and pique their interest.

Ongoing nurturing series

A nurturing series takes a similar approach to newsletters in keeping your brand at the forefront of recipients’ minds, but it can be more flexible with its content.

Instead of purely focusing on the latest news, nurturing series can be structured around the buying journey. Starting with useful information and building up to product promotions as the recipients are likely to warm up.

Re-engagement

Despite your best efforts, sometimes customers will disengage from your brand.

But with existing customers being 9x more likely to convert compared to new ones, it’s always worth making one last effort to bring them back.

Re-engagement campaigns, or series’, pull out all the stops to entice customers back to buying. Whether that be through personalised offers, discount codes, or simply telling them they’re missed.

Speak to the Salesforce Marketing Cloud experts

If you want to get the very most out of your SFMC, then you've come to the right place.

As long-standing Salesforce Marketing Cloud experts, we know the platform inside out. And can offer support, inspiration, and activity to suit your specific needs.

Get in touch for a chat and to find out more.

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