Skip to main content
Back to insights

5 ways outsourcing marketing operations can drive business growth

June 08 - 2023

Email Marketing Strategy 5 min read

NB201811 00008 1 scaled

Managing marketing operations can be complex.

There’s hiring, training, processes, tools, software, and internal relations to keep on top of. Often whilst trying to juggle day-to-day marketing activity and strategic decisions.

We’re exhausted just thinking about it.

Fortunately, help is out there. By outsourcing marketing operations, businesses can benefit from streamlined processes, optimised resources, and achieve sustainable growth.

In this blog post, we will explore five compelling ways that outsourcing marketing operations can successfully drive business growth.

Read on to find out more.

Cost savings

Access to specialised expertise

Scalability

Increased efficiency

Focus on core competencies

Next steps

Cost savings

One of the benefits of outsourcing that businesses are most interested in is, of course, cost savings.

Whilst some businesses are hesitant to outsource because of the perceived high costs of marketing agencies, the opposite is in fact true.

By outsourcing, businesses can avoid the high costs associated with hiring, training, and the overheads of full-time employees. The expenditure involved in recruiting, onboarding, salaries, benefits, and infrastructure can add up fast. Especially for smaller or rapidly growing businesses.

Furthermore, outsourcing allows businesses to tap into the economies of scale that are offered by marketing agencies.

These agencies will often work with multiple clients, allowing them to distribute costs across their client base and therefore offer services at a lower rate compared to maintaining an entire marketing team in-house.

And of course, these cost savings can then be reinvested in other areas of the business. Such as product development, expansion, or enhancing customer experiences.

Access to specialised expertise

When it comes to hiring, there is a common problem.

By hiring generalised marketers you will be missing out on the best-of-the-best when it comes to specialised expertise. However, if you hire those with niche skill sets, you will need a larger team to cover all the relevant areas.

Outsourced marketing, on the other hand, provides businesses with access to a diverse pool of specialised expertise. Bringing years of industry experience, knowledge, and skill across various marketing disciplines. From email marketing to social media, SEO to PPC.

All of which can be dipped into as and when dependent on your requirements.

Working with these specialists ensures that marketing strategies and campaigns are executed as well as they possibly can be; leveraging the best minds, tools, and techniques.

Additionally, the external perspective and industry insights offered by these experts can bring fresh ideas and innovative approaches to help businesses stand out.

Scalability

As businesses grow or face fluctuations in demand, the need for marketing resources can vary enormously.

Instead of managing an in-house team that may be underutilised during slow periods or stretched thin during peak seasons, outsourcing allows businesses to scale marketing efforts depending on their needs.

Marketing agencies are equipped to adjust their resources and efforts based on the evolving requirements of their clients. Whether it's launching marketing campaigns, expanding into new markets, or adapting to changing customer preferences, outsourcing provides the flexibility to scale up or down without the burden of hiring, training, or reorganising an in-house team.

In turn, this scalability enables businesses to remain agile, responsive, and focused on growth opportunities.

Increased efficiency

Businesses will always strive to enhance their operational efficiency. Tweaking processes, investing in new technology, and training staff members.

However, this can be a costly and intensive process on top of the day-to-day running of a marketing team.

Marketing agencies boast well-established processes, tools, and workflows that have been refined through experience. By leveraging these streamlined approaches, businesses can eliminate any inefficiencies and improve the speed and quality of marketing deliverables. Without having to lift a finger (well, barely..).

Outsourcing also frees up valuable internal resources, allowing businesses to focus on their core competencies and all-important strategising.

Focus on core competencies

We don’t have to remind you that marketing is a specialised field that requires constant attention, expertise, and resource.

By entrusting marketing responsibilities to external professionals, businesses can redirect their internal efforts towards essential innovation, strategic planning, and enhancing their unique value proposition.

This focused approach allows businesses to concentrate on their core competencies, foster positive change, and maintain a competitive edge in their competitive industries.

By leveraging the expertise of marketing professionals, businesses can rest assured that their marketing efforts are in capable hands whilst they concentrate on delivering exceptional products or services that resonate with their target audience.

Next steps

It’s clear that outsourcing marketing operations can be a game-changer for businesses seeking accelerated growth.

By harnessing the expertise and well-tested processes of an external agency, businesses can quickly optimise their marketing efforts and drive sustainable growth.

Outsourcing allows companies to access the best talent, stay agile in a rapidly changing market, and allocate resources strategically.

And as the business landscape evolves, outsourcing marketing operations can be a strategic advantage that propels businesses ahead of their competition and positions them for long-term success.

If this sounds good, and we’re sure it does, then why not get in touch with our team of marketing experts?

We’d love to explore your business goals, challenges, and aspirations. And discuss how we can support your business growth.

Subscribe to our insights newsletter

Be the first to hear about what’s hot in e-marketing and straight to your inbox.

Share this story

Related insights

Managed email marketing agency jarrang services reporting quote
Tech

Article 5 min read

Choosing The Right Email Marketing Software

Read post
Easter seasonal marketing

How Not To Do Seasonal Holiday Email Campaigns

Read post
Reporting emails

Understanding & Improving Deliverability In Email Marketing

Read post
View all insights