With the right email marketing consultancy, you can develop a successful email marketing strategy to make sure you put the right message in front of the right people at the right time.
As your email marketing consultants, our role is that of a trusted advisor. We help you make the most of your resources, adapt to any capacity issues you’re facing, act as sounding boards for your ideas, and become an extension of your marketing team.
Let us help you develop an email marketing strategy that gives you an improved return on investment alongside building successful relationships with your customers.
Strategy is a clear articulation of what you want to say and why – to which set of your subscribers at what time – across a series of email sends. The strategy links your business objectives to your weekly planning.
Your strategy starts with what you want to achieve then maps out how you’re going to get there. It takes into account your focus (whether that’s acquisition or retention), your goals and your wider marketing activities (so your email marketing can support and supplement them).
Your strategy ensures that the time and effort to deliver campaigns supports your objectives rather than wasting time focussing on the wrong activity.
More often than not, strategy can turn into ‘death by spreadsheet.’ We love a good spreadsheet to help us plan our activity but don’t fall into the trap of thinking you need to create something complex. You don’t. Simple is better and infinitely more effective.
First, identify who you are going to send your emails to. Then ask yourself ‘what am I going to send and when.’ Identify how this feeds into your wider marketing objectives. Think about what your subscribers want, how you can give it to them and how you can add value. What can you give to them that no one else can?
