It’s vital you keep your email marketing database in good health. We help you do this and ensure you don’t fall foul of data privacy regulations or deliverability issues. From advanced segmentation through to best practice data management, we can keep your database in great shape and ensure it gives you the results you’re looking for.
Get your data in better shape to help make your email marketing campaigns more cost effective, better targeted, and more successful.
Regular data audits help to consolidate multiple email marketing lists, which not only helps to manage data more efficiently, in many cases, it can reduce the amount being spent on email marketing platforms (some charge by number of records, not number of unique contacts).
The ability to reach the inbox is based on your sender reputation with the major email clients. Reputation is based in part on sending to engaged recipients. So removing email addresses which are no longer engaged with email or are active customers is vital to your deliverability.
Not only do we consolidate the data, we also ‘clean’ the data by suppressing inactive contacts (maybe putting them into a reactivation programme), which reduces ongoing costs and protects integrity, which in turn helps maintain deliverability.
Segmentation is the practice of dividing your data based on subscriber interests and characteristics. It helps businesses to build detailed profiles of their customers in order to provide them with content that resonates with them on a personal level. Simply put, relevant content gets better results.
As well as making your email sign up clearly visible and easy to use, you should give people a reason to subscribe and let them know what they’re going to get. Text such as ‘Sign up to receive our latest newsletter’ can be made a lot stronger. Instead you could try ‘Sign up to receive exclusive offers’ or why not highlight the number of subscribers you have by saying ‘Join 10,321 others and get our latest industry insight delivered to your inbox.’ The key to this is offering people a reason to sign up, then backing this up with great content that leaves them eager for the next email campaign.